As a kid, I was fascinated by ads and somehow ended up creating them.

For the last more than 10 years, I’ve been helping brands find interesting ways to tell their stories through campaigns, content, experiences and sometimes ideas that don’t look like advertising at all.

I’ve worked across telecom, FMCG, finance, white goods, travel, pet care and non-profit brands, creating work for brands including Türk Telekom, TEMA Foundation, Beko, Royal Canin, Netflix, Coca-Cola, Nike and Danone.

Along the way, some of these projects picked up awards including Kristal Elma, Felis, PHNX and Flames but nothing beats seeing my mom sharing something I created in a family WhatsApp group without realizing it was my work.

Currently working as a Creative Group Head at one of Turkey’s leading independent agencies, leading teams, creating ideas and occasionally writing copy for my own web site bio because old habits die hard.